I am a practitioner and manager of people, projects, and processes behind the design of products, services, environments and experiences. I offer expert management of the relationships between different disciplines and roles to achieve breakthrough results, with a people-centred approach to problem solving .
The integration of text and image across all types of design is a key skill where the talent of a designer is quickly judged. A mastery of typography and other visual systems is a skill that is continually updated for powerful, effective communication, no matter what the context.
Information dashboards and other user interface systems have a critical need for design that improves the working lives of those who use them every day. I design user interface systems that can be understood clearly and quickly, and help the user work smarter, which is always valued.
All experiences should be well-designed and well-written. When substantial visual design skill is met with a greater-than-average writing skill, further value is brought to a project or organization.
Specific areas of knowledge and foresight apply to package design which may not be readily expected by those who haven’t seen a packaging project through to completion. Issues of engineering, visual design, production, environment, and the package’s journey through the warehouse and retail environment leave much to be considered.
Beginning with creating and documenting the basic elements that make up an organization’s visual identity, these core elements are then integrated into the design of experiences at every level of every project. The result is a coherent visual aesthetic that positively sets a company apart from it’s competitors.