developed for Armstrong
Advertising for two minds:engineer and owner.
The Armstrong audience is of two minds: technical and financial. Directed at engineers, the top ad states the benefits and science of?Armstrong’s variable fluid technology expertise in a matter-of-fact delivery. The bottom ad is for the owners of buildings, where energy and maintenance costs occupy much of their attention.
- Client - Armstrong
- Date Completed - 2013
- Skills/Tools Used - InDesign, Illustrator, Photoshop