innovative thinking through design

From graphic design to large-scale design thinking, I am a practitioner and manager of the people, projects, and processes behind great products, services, environments and experiences.

I offer expert management of the relationship between different disciplines and roles to achieve breakthrough results, with a people-centred approach to problem solving.

My work

recent projects

Great companies have given me the opportunity to contribute to their success through the application of design thinking to greatly enhance the value they offer customers.

Below is recent work done for Armstrong Fluid Technology, a Toronto-based engineering and design company, and global provider of green energy solutions since 1934.

  • Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.

    Thomas J. Watson
  • Competition is hot and getting hotter. If you're not aesthetically stimulating and functionally effective you just merge into the crowd. You have to be different, not just act different.

    Kevin Roberts, Executive Chairman, Saatchi & Saatchi

Expertise

The expertise starts with a solid grounding in the intuitive talent for the systems that result in beautiful and elegant visual design; the interaction between type and image at every level. When combined with an advanced capacity for writing and bringing design through to fruition in a business context, the results are wide-ranging and game-changing.

Below are the individual knowledge and skill factors that come together to bring value to any project.

design thinking

Bringing the art and creativity of design thinking into business design, the next generation of innovative strategy for organizations.

Taking a people-centered approach to design, innovative efforts resulting in great work can become a business habit involving everyone. As a crucial hub in this process, the designer breaks down barriers between roles, making a vision of real customer value and competitive advantage become a recurrent reality.

come and say hello
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  • Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.

    Thomas J. Watson
  • Competition is hot and getting hotter. If you're not aesthetically stimulating and functionally effective you just merge into the crowd. You have to be different, not just act different.

    Kevin Roberts, Executive Chairman, Saatchi & Saatchi

news

Thoughts on design, events, the world.